Anastasia Soare is the founder, CEO, and driving force behind Anastasia Beverly Hills—one of the fastest-growing brands in the beauty industry. Soare is one of the world’s most successful self-made women and is often referred to as the "Queen of eyebrows." After immigrating to America, she trained as an esthetician, set up her own salon, became a brow expert to the likes of Oprah and Michelle Obama, invented new make-up products, pioneered in-store beauty treatments at retailers like Nordstrom, and created an international cosmetics company. She started ABH in 1997, and has been covered by the Wall Street Journal, Allure, Vogue, Harper's Bazaar, People, and Entertainment Tonight, among others.
