From the founder of Anastasia Beverly Hills - an immigrant who built a global cosmetics brand from nothing - an inspiring memoir about believing in yourself and chasing what brings you joy
An esthetician and single mother with no connections, Anastasia Soare risked her life escaping communist Romania to come to America. Raising Brows tells the remarkable story of how she built a billion-dollar beauty brand and went from watching Oprah’s TV show to learn English, to shaping Oprah’s eyebrows on the very same show years later.
Anastasia disrupted the beauty industry by applying her art school training on the "golden ratio" of beauty to eyebrows. Helping women find harmony with their face, Anastasia put eyebrows on the map. She pioneered new makeup products and built a glittering roster of clients like Michelle Obama, Jennifer Lopez, Kim Kardashian, and Hailey Bieber. But beneath the glossy exterior, Anastasia’s path wasn’t easy.
In this powerful memoir, she shares her extraordinary journey, putting her Romanian values of hard work, persistence, and optimism to the test in Los Angeles, ignoring the landlords and bank managers who laughed when she tried to open a salon focusing on brows. Anastasia’s story serves as a powerful reminder that you can do anything you put your mind to so long as you are passionate and determined. As she says, "It's the love and effort we put into our pursuits and relationships that truly define our success."
“Anastasia’s story is one of grit, vision, and fearless disruption. She redefined an entire industry while building a global empire. This book is a must read for anyone chasing a dream and determined to leave their mark.” — Kim Kardashian
“I’m in awe of what Anastasia has done for the art and the business of beauty.” — RuPaul
“Anastasia is the American dream. Like many immigrants, with grit, passion, determination, hard work, and love, she made all her dreams come true.” — Jennifer Lopez
“Anastasia’s impact on the beauty industry is unmatched, but her influence expands well beyond beauty. She is both a pioneer and a visionary who has inspired countless entrepreneurs through her self-made business success. I believe everyone could benefit from reading Anastasia’s incredible story and drawing from the passion and tenacity she brings to the world every day.” — Kecia Steelman, president and CEO of Ulta Beauty
“Anastasia is a warrior whose strength and determination to elevate the beauty industry are nothing short of remarkable. She has defied the odds with unbridled passion, courage, and conviction, and her story is one that will inspire and uplift.” — Artemis Patrick, CEO and president of Sephora North America
Anastasia Soare is the founder, CEO, and driving force behind Anastasia Beverly Hills—one of the fastest-growing brands in the beauty industry. Soare is one of the world’s most successful self-made women and is often referred to as the "Queen of eyebrows." After immigrating to America, she trained as an esthetician, set up her own salon, became a brow expert to the likes of Oprah and Michelle Obama, invented new make-up products, pioneered in-store beauty treatments at retailers like Nordstrom, and created an international cosmetics company. She started ABH in 1997, and has been covered by the Wall Street Journal, Allure, Vogue, Harper's Bazaar, People, and Entertainment Tonight, among others.
View titles by Anastasia Soare
From the founder of Anastasia Beverly Hills - an immigrant who built a global cosmetics brand from nothing - an inspiring memoir about believing in yourself and chasing what brings you joy
An esthetician and single mother with no connections, Anastasia Soare risked her life escaping communist Romania to come to America. Raising Brows tells the remarkable story of how she built a billion-dollar beauty brand and went from watching Oprah’s TV show to learn English, to shaping Oprah’s eyebrows on the very same show years later.
Anastasia disrupted the beauty industry by applying her art school training on the "golden ratio" of beauty to eyebrows. Helping women find harmony with their face, Anastasia put eyebrows on the map. She pioneered new makeup products and built a glittering roster of clients like Michelle Obama, Jennifer Lopez, Kim Kardashian, and Hailey Bieber. But beneath the glossy exterior, Anastasia’s path wasn’t easy.
In this powerful memoir, she shares her extraordinary journey, putting her Romanian values of hard work, persistence, and optimism to the test in Los Angeles, ignoring the landlords and bank managers who laughed when she tried to open a salon focusing on brows. Anastasia’s story serves as a powerful reminder that you can do anything you put your mind to so long as you are passionate and determined. As she says, "It's the love and effort we put into our pursuits and relationships that truly define our success."
Praise
“Anastasia’s story is one of grit, vision, and fearless disruption. She redefined an entire industry while building a global empire. This book is a must read for anyone chasing a dream and determined to leave their mark.” — Kim Kardashian
“I’m in awe of what Anastasia has done for the art and the business of beauty.” — RuPaul
“Anastasia is the American dream. Like many immigrants, with grit, passion, determination, hard work, and love, she made all her dreams come true.” — Jennifer Lopez
“Anastasia’s impact on the beauty industry is unmatched, but her influence expands well beyond beauty. She is both a pioneer and a visionary who has inspired countless entrepreneurs through her self-made business success. I believe everyone could benefit from reading Anastasia’s incredible story and drawing from the passion and tenacity she brings to the world every day.” — Kecia Steelman, president and CEO of Ulta Beauty
“Anastasia is a warrior whose strength and determination to elevate the beauty industry are nothing short of remarkable. She has defied the odds with unbridled passion, courage, and conviction, and her story is one that will inspire and uplift.” — Artemis Patrick, CEO and president of Sephora North America
Author
Anastasia Soare is the founder, CEO, and driving force behind Anastasia Beverly Hills—one of the fastest-growing brands in the beauty industry. Soare is one of the world’s most successful self-made women and is often referred to as the "Queen of eyebrows." After immigrating to America, she trained as an esthetician, set up her own salon, became a brow expert to the likes of Oprah and Michelle Obama, invented new make-up products, pioneered in-store beauty treatments at retailers like Nordstrom, and created an international cosmetics company. She started ABH in 1997, and has been covered by the Wall Street Journal, Allure, Vogue, Harper's Bazaar, People, and Entertainment Tonight, among others.
View titles by Anastasia Soare
