Naomi Tipping

Tired of minimalism and exhausted by everyday stressors, shoppers are finding their whimsical side. Whimsy is trending high in interior decorating, fashion, and general retail as Zillennials search for unique, playful aesthetics that make them smile above all else. It’s little treat culture meets self-care meets 2020s absurdist humor with an emphasis on joy, cozy

💕 February 2026 Staff Picks From cozy coloring books and home gardening guides to children’s board book classics and springtime stories, February’s upcoming titles have everything you need to keep things fresh for your customers this spring! With holiday titles for Easter and Eid, exciting formats like card games and temporary tattoos, and delicious cookbooks