Linda Permanto

Tired of minimalism and exhausted by everyday stressors, shoppers are finding their whimsical side. Whimsy is trending high in interior decorating, fashion, and general retail as Zillennials search for unique, playful aesthetics that make them smile above all else. It’s little treat culture meets self-care meets 2020s absurdist humor with an emphasis on joy, cozy

They’re not just for kids–the classic characters of our youth like Snoopy and Peter Rabbit are back in style! From Greta Gerwig’s Barbie movie dominating the summer of 2023 to fashion and home decor brands launching collections based on childhood throwbacks like Little Golden Books, Beatrix Potter, and Richard Scarry, what’s old is new again