Eddie Ludlow is a Keeper of the Quaich and the founder of The Whisky Lounge, the biggest provider of whiskey events in the UK. Based in York, The Whisky Lounge runs tastings, events, festivals, and schools across the UK and beyond, with an aim to "entertain, educate, and continuously delight." Their UK events attracted 33,000 visitors in 2017. Eddie describes himself as a Whiskey Evangelist and endeavors to break down barriers, myths, and legends while promoting the understanding that whiskey is a historical and iconic product of almost alchemic origins. Having worked in various parts of the industry, including for Ardbeg and Glenmorangie, and Oddbins, Eddie has possibly brought more whiskey to more people and parts of the UK than anyone else. Eddie has been an IWSC whiskey judge since 2008. This is his first book.