Trendspotting: Your PRH Retail 2026 Forecast

By Kat La Mantia | December 15 2025 | AdultsGeneralAllGiftBlog

It’s the end of the year, and trend forecasters are hard at work predicting what will pop and what will flop in 2026. But with so many opinions, what do those forecasts really mean for your business?

We’ve put together our own round up of some of the top themes we’ve spotted in retail sales and write ups from our favorite forecasters. With suggested products and linked title lists so you can get the look in your own store, it’s easier than ever to get ahead of the trends for 2026!

Art Deco

The art deco style of the 1920s and 30s is timeless. 100 years later, art deco is being revived in familiar geometric motifs, brass and chrome accents, and opulent Gatsby-esque parties. Our picks for this trend feature retro, eye-catching covers with foil accents that make their art deco-inspired designs pop off the shelf.

Pictured:

Art Deco Playing Cards
The Annotated Great Gatsby

Viennese Bakery
David Kibbe’s Power of Style

Shop the Trend:

Art Deco Vibes

 

 

 

 

Nostalgic Nursery

New parents are looking to their own childhoods when picking out nursery decor for their little bundles of joy. Books and characters they grew up with like Mo Willems’ Pigeon or Richard Scarry’s Lowly Worm are a staple presence in the nostalgic nursery.

Pictured

Guess How Much I Love You
Corduroy’s Little Library
World of Eric Carle: The Very Hungry Caterpillar Baby Rattle Socks 2-Pack
Richard Scarry’s Cars and Trucks and Things That Go

Shop the Trend:

Children’s Classics
Richard Scarry Bestsellers & Out of Print Merch
Eric Carle Bestsellers & Out of Print Merch

 

 

 

Bookish

Being a reader has never been so stylish! This year saw a surge in both local and celebrity book clubs as burnt out scrollers turned to books for screen-free entertainment and education. Pinterest’s 2026 trend forecast predicted “poetcore” as an emerging aesthetic. This tracks with the continued influence of dark academia, #BookTok, and gothic literary classics like Frankenstein and Wuthering Heights making their way into modern cinemas.

Pictured:
What I Read (Red) Mini Journal
Reading List Bookmark
Library Card (Natural) Tote Bag
Antiquarian Bookplates

Shop the Trend:
Book Club Essentials
Gifts for Book Lovers
#BookTok Favorites
Dark Academia Reads

 

 

Stationery

From journaling to pen pals, stationery is back in style as disillusionment with DMs, spam texts, and 24/7 communication grows. Analog writing moves at a slower pace, allowing space for creativity, reflection, and intention. Whether your customers are striking up a pen pal correspondence or looking to start a junk journal, stationery and paper ephemera are worth stocking up on for 2026.

Pictured:
The Joie Journal
Sibley Birding Sticker Book
Postcards from the New Yorker
Bananya Ultimate Sticker Collection

Shop the Trend:
Journals
Postcards
Junk Journaling, Collage & Scrapbooking
Stickers from Out of Print

 

 

Adventure Travel

Experiences matter more than ever. For 2026, travelers are looking to wild spaces and underrated, off-the-grid locales for unique, personalized journeys that feed the soul. National parks reign supreme here, enjoying high demand after their record-breaking attendance year in 2024. For next year, stock up on travel journals, guides, and books to inspire your customers’ next adventure.

Pictured
My Travel Journal
The Traveler’s Atlas of the World
100 Dives of a Lifetime
National Geographic Ultimate Guide to the National Parks

Shop the Trend:
National Parks Collection
DK Travel
More Travel

 

 

Kidulting

Escapism takes the form of nostalgic play for the kidults among us. Screen-free tactile play, retro throwbacks, and childhood classics reimagined for grown-ups will continue to rise in popularity as kidults seek joy and comfort in familiar favorites. For this trend, stock up on coloring books, puzzles, and gifts that make your customers feel like a kid again.

Pictured
Richard Scarry’s Cars and Trucks and Things That Go: 1000-Piece Puzzle
The Retro Box
Arthur: Friends Tote Bag
Cozy Vibes

Shop the Trend:
Classic Childhood Nostalgia
That’s So 2000s
That’s So 1990s

 

 

 

Timeless Vintage

With budgets strained and a trend cycle going at breakneck speed, consumers are looking to the past for beauty that stands the test of time. Pinterest’s 2026 forecast called out lace as an elegant vintage touch we’ll be seeing more of in the coming year, pairing well with popular “coquette” aesthetics. With Emerald Fennel’s Wuthering Heights adaptation releasing in February 2026, it’s the perfect time to stock up on classic books and vintage-inspired gifts.

Pictured:
A Jane Austen Tarot Deck
Pride and Prejudice (Deluxe Facsimile Edition)
Satisfaction
Wuthering Heights

Shop the Trend:
Victorian, Regency & More Vintage Vibes
Jane Austen Books & Gifts
Coquette

 

 

Handmade Charm

In an uncertain future, one thing is true: AI could never make the wobbly knit scarf you still cherish from your friend’s Covid crafting days. Like letter writing, handmade crafts offer a precious human touch in a world taken over by dropshippers and slop. Whether your customers are looking to make adorable bag charms, crochet their own grannycore wardrobe, or personalize their living space, craft books are a must-have for creative makers in 2026..

Pictured
Modern Calligraphy
Not Your Grandma’s Crochet
Dungeons & Dragons Crochet
Mini Amigurumi Woodland

Shop the Trend:
Craft & Creativity
Crochet, Knitting & More Needlecraft
Granny Squares

 

 

The Art of Cooking

Home cooking is predicted to rise in popularity as household dining budgets shrink. The right cookbook can make all the difference for new home cooks who are tired of wading through ads on recipe blogs. While everyone has their own tastes when it comes to food, cookbooks with illustrated covers are rising above the rest. Their artistic look means they have tons of display value as well as culinary wisdom, making them a hardworking 2-in-1 purchase for home decor enthusiasts looking to embrace their inner chefs.

Pictured
Table for Two
By Heart
Essentials of Classic Italian Cooking
The Official Stardew Valley Cookbook

Shop the Trend:
Bold, Graphic, Illustrated Cookbooks

 

 

 


External Sources for Further Reading:

Pinterest Predicts 2026
After School by Casey Lewis
Gifts & Decorative Accessories

By the Legendary Bartender at the Ritz
9780847847860
This volume is the ultimate bartender’s manual—a delightful concoction of vintage cocktails with Art Deco style and glamour.
$22.50 US
Mar 25, 2025
5-1/4 x 8
Hardcover
176 Pages
Rizzoli

9780399242052
One of the best-selling children's books of all time, The Very Hungry Caterpillar has been delighting young readers for over thirty years. Now packaged as a board book with a plush doll, this classic book will continue to introduce new generations of children to the magical world of Eric Carle.
$20.99 US
Aug 30, 2002
5-1/8 x 7-3/8
Book & Toy
24 Pages
World of Eric Carle
Age 0-3 years

A 52-Card Deck and Guidebook for Book Lovers
9780593797334
An oracle deck for every book lover, this fun and playful 52-card deck with instructional booklet will help you set an intention for your day, find your way when you feel lost, or spark creativity as you dive into a new project.
$22.00 US
Aug 12, 2025
3-15/16 x 5-3/8
Game
52 Pages
Clarkson Potter

100 Illustrations That Celebrate America's Natural Wonders
9780593232958
An homage to the unique beauty of our public lands, these 100 beautifully illustrated postcards feature timeless designs of all 63 of America’s national parks.
$20.00 US
Apr 27, 2021
4-1/2 x 6-1/4
Cards
100 Pages
Clarkson Potter

The World's Ultimate Adventures After Dark
9781426223372
In this one-of-a-kind illustrated collection, discover 100 after-dark adventures around the world, from kayaking Puerto Rico’s bioluminescent bay to performing Mas in Caribbean Carnivals to chasing the aurora borealis in Canada’s northern provinces.
$40.00 US
Dec 03, 2024
8-1/2 x 8-1/2
Hardcover
400 Pages
National Geographic

9780141377483
Hop into the world of Peter Rabbit and all your favorite Beatrix Potter characters with this coloring book!
$15.99 US
Oct 17, 2017
9-7/8 x 9-7/8
Adult Coloring Book
96 Pages
Warne

9780143139140
Emily Brontë’s only novel and a gothic classic—a gripping story of obsession, revenge, and tragedy—now the feature film “Wuthering Heights” from Emerald Fennell, which captures the spirit of this epic love story and stars Margot Robbie as Cathy and Jacob Elordi as Heathcliff.
$18.00 US
Feb 03, 2026
5-1/2 x 8-7/16
Paperback
352 Pages
Penguin Books

2 complete projects & 2 bonus patterns
9781800923904
Create 2 super-cute amigurumi animals using this complete kit from best-selling crochet designer Sarah Abbondio. The perfect gift for crafters, this all-in-one kit contains the yarn, tools and patterns needed for 2 of Sarah's most popular designs (a cheeky elephant and jolly octopus), plus 2 bonus patterns to enjoy (a sweet turtle and colorful peacock).
$19.95 US
Aug 19, 2025
7 x 7
Other Formats
16 Pages
Search Press

A Comic Book Cookbook
9781984858757
An accessible and easy-to-follow comic book cookbook for bringing Asian dumplings into the home kitchen, with recipes for savory and sweet dumplings, dipping sauces, riffs, and more--from the authors of Let's Make Ramen!
$22.00 US
Jun 22, 2021
7 x 10
Paperback
208 Pages
Ten Speed Graphic