In spring and summer, butter yellow reigned supreme as the signature color of the season. For fall? It’s all about chocolate brown.
Appearing first last winter and now making a comeback, chocolate brown provides a rich, dark backdrop that’s perfect for grounding any autumnal color palette. Harkening back to the espresso martini craze, chocolate brown evokes an air of indulgence (even “old money” vibes according to Byrdie). It’s the perfect neutral for layering on pops of other staple fall colors like maroon, deep gold, and forest green.
Color trends aren’t just for runways and clothing boutiques. Celebs brought butter yellow to the red carpets, yes, but the hue reached even further, according to Forbes. We saw butter yellow wall paint and curtains, spa accessories and baby products, tableware and candles.
For fall and winter, expect to see chocolate brown home accents and cozy clothing adding an extra touch of warmth and elegance to the season!
We’ve curated a collection of some of our favorite books with decadent chocolate brown covers that are perfect for retailers curating a modern fall assort. Check out our top picks down below, then click into the title list to dive deeper into the rich world of chocolate brown!
