From Yellowstone to Beyoncé’s Cowboy Carter tour, cowboy aesthetics are back in fashion as young people look for new ways to embrace old Americana classics. Pull on your boots, tie up your bolo, and don’t forget your Stetson as we lasso up some American West chic!
Since we first wrote about the rise of the cowboy in 2023, cowboy couture has only grown along with a sense of nostalgia for “simpler times,” seen in the rising homesteading trend. It goes hand in hand with Gen Z and millennials making their way out of big cities and into more rural areas. Business Insider reports that rural communities have seen a spike of new residents between the ages of 25-44 in recent years, noting, “In particular, young people are flocking to rural communities in the Colorado Rockies, Georgia’s Blue Ridge Mountains, and Montana’s lakes, drawn by new work opportunities and the appeal of living surrounded by nature.”
With shoppers embracing Wild West aesthetics as they seek out a home on the range, it’s the perfect time to stock up on books and gifts that feature all things Western. From Rizzoli’s Stetson to Lyla Sage’s steamy Rebel Blue Ranch romances to journals decorated with vintage cowgirl illustrations, our cowboy-core title list rounds up all the books you need to create a Western-inspired retail moment!
