“There are infinite ways to be Black. To be Black and joyful or awestruck. To be Black and to amplify, or to agitate, or to celebrate. They are all important. They are all glorious. And nothing quite captures this truth like literature.
All Ways Black is a community dedicated to Black literature – reading it, sharing it, talking about it, posting about it, living it, loving it. Follow @AllWaysBlack on Instagram to join the conversation, find book recommendations, tune in for live author chats and read-a-thons, and generally vibe out with your fellow readers.” – All Ways Black (follow the link to visit their website)
We kicked off the campaign on Friday with the release of The All Ways Black Cypher 2022!, which celebrates the inspiration that Black authors and books provide to the next generation of readers, storytellers, and creators. The video centers the key themes for #AllWaysBlack in 2022: #BlackLove and #BlackExcellence.
#BlackLove goes beyond adult relationships. Black love is self-love. It’s reaffirming the youth and innocence of Black children, and instilling confidence in them every day. It’s showing unconditional love for the Black community and recognizing the humanity of Black people.
#BlackExcellence is the acknowledgement and celebration of inspiring individuals who seek to uplift themselves and their communities, despite the many challenges they face in society.
The music video, which was produced by @allwaysblack curator Cree Myles and videographer Cody LaPlant (who also directed last summer’s launch video), expands on the subjects and themes explored on the platform and offers a deeper look at the impact that books have on people’s lives.