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Attensity!

A Manifesto of the Attention Liberation Movement

Author The Friends of Attention
Hardcover (Paper-over-Board, no jacket)
$30.00 US
Crown
5-1/2"W x 8-1/4"H | 16 oz | 12 per carton
On sale Jan 20, 2026 | 256 Pages | 9798217086153
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A rallying cry to fight the commodification of human attention, with the tools we need to reclaim our humanity, by a group of writers, artists, and activists in the vanguard of the movement

“A stirring battle cry on behalf of our shared humanity against the forces that seek to diminish and degrade it. Downright invigorating. Just what the moment calls for.”—Chris Hayes, author of The Sirens’ Call

We all feel it: something is seriously wrong. Our attention—that essential ability to give our minds and senses to the world—is being trapped, gutted, and sold out from under us by an industry of immense technological and financial power. The heedless exploitation of this vital capacity by a handful of tech companies is harming us all, reducing our very selfhood to that which can be quantified, bought, and sold—and shaking the foundations of our democracy.

To push back against this “human fracking,” we need more than individual willpower or isolated efforts. We need a movement of collective resistance. Such a movement is beginning to bloom, and in this radical, first-of-its-kind guide, The Friends of Attention show us how to join the fight. We meet welders, nurses, poets, and surfers, all of whom are engaged in attentional practices. We learn to seek out sanctuaries—theaters and museums, houses of worship, dance parties—where together we can take refuge from the frackers. Attention Activism takes our apocalyptic present, turns it on its head, and reveals new vistas of human flourishing.

Drawing on a rich legacy of critical intellectuals and the creative wisdom of diverse traditions, Attensity calls on us to come together to defeat the greedy dehumanizing forces of brute instrumentalization—and re-enchant the world.
“A stirring battle cry on behalf of our shared humanity against the forces that seek to diminish and degrade it. Downright invigorating. Just what the moment calls for.”—Chris Hayes, author of The Sirens’ Call

“Attensity! is about how to reclaim one of our most powerful and valuable qualities—our attention—through a path back to the human things that matter: community, care, imagination, and art.”—Nathan Heller, staff writer, The New Yorker

“With a lively, even joyful blend of philosophical seriousness and practical imagination, it invites us to see attention not as a private asset to be hoarded but as a shared capacity to be cultivated and protected.”—Kwame Anthony Appiah, author of Cosmopolitanism

“Attensity! is a thrilling declaration of independence from tech’s tyranny over our human spirits. We feel the human and humane surge to renewed life through its call to each of us to reclaim ownership of our own attention.”—Danielle Allen, author of Our Declaration: A Reading of the Declaration of Independence in Defense of Equality

“It is not always that you come across a book that changes how you see the world. Attensity! is an extraordinary book—every chapter has revelations that will make you stop and reconsider how you are living your life and reclaim the life that we have been given.”—Tim Wu, author of The Age of Extraction and The Attention Merchants

“Attensity! is an unprecedented, impassioned intervention in one of the urgent crises of the twenty-first century.”—Jonathan Crary, author of Scorched Earth

“An illuminating and liberating read.”—Rob Nixon, author of Slow Violence and the Environmentalism of the Poor

“This is an ambitious text that will demand much of all of us readers beyond the page. It is asking vital questions about the potential of rewiring our lives in a time of growing crisis, where avalanches of information and access threaten the present and future of care, of close attention.”—Hanif Abdurraqib, author of There’s Always This Year

“Pay attention: If you are human, you must read this book. Also, please note that the term ‘attention’ has been colonized and made to mean the opposite of what it used to. According to AI people, it now means clearing out context to make less work for pattern-finding algorithms. Don’t let algorithms clear YOU out.”—Jaron Lanier, author of You Are Not a Gadget

“An essential call to arms to fight back against the fracking of our minds—and an indispensable guide to reclaiming the human spirit.”—Tristan Harris, co-founder of the Center for Humane Technology

“Luminous . . . Attensity! is not just a book to be read—it’s a call to be answered, a vision to be embraced, a future to be built.”—James Williams, author of Stand Out of Our Light
© Leo Burnett
The Friends of Attention is a collective of activists, artists, and thinkers. Three editors and long-standing "Friends" helped Attensity! take shape: D. Graham Burnett is the Henry Charles Lea Professor of history of science at Princeton University. Alyssa Loh, a filmmaker, co-directed the short film “Twelve Theses on Attention.” Peter Schmidt is the Program Director of the Strother School of Radical Attention. View titles by The Friends of Attention

What's Attensity! about?

Classroom Activities for Attensity!

Classroom activities supplement discussion and traditional lessons with group projects and creative tasks. Can be used in pre-existing units and lessons, or as stand-alone.

(Please note: the guide displayed here is the most recently uploaded version; while unlikely, any page citation discrepancies between the guide and book is likely due to pagination differences between a book’s different formats.)

Read More

About

A rallying cry to fight the commodification of human attention, with the tools we need to reclaim our humanity, by a group of writers, artists, and activists in the vanguard of the movement

“A stirring battle cry on behalf of our shared humanity against the forces that seek to diminish and degrade it. Downright invigorating. Just what the moment calls for.”—Chris Hayes, author of The Sirens’ Call

We all feel it: something is seriously wrong. Our attention—that essential ability to give our minds and senses to the world—is being trapped, gutted, and sold out from under us by an industry of immense technological and financial power. The heedless exploitation of this vital capacity by a handful of tech companies is harming us all, reducing our very selfhood to that which can be quantified, bought, and sold—and shaking the foundations of our democracy.

To push back against this “human fracking,” we need more than individual willpower or isolated efforts. We need a movement of collective resistance. Such a movement is beginning to bloom, and in this radical, first-of-its-kind guide, The Friends of Attention show us how to join the fight. We meet welders, nurses, poets, and surfers, all of whom are engaged in attentional practices. We learn to seek out sanctuaries—theaters and museums, houses of worship, dance parties—where together we can take refuge from the frackers. Attention Activism takes our apocalyptic present, turns it on its head, and reveals new vistas of human flourishing.

Drawing on a rich legacy of critical intellectuals and the creative wisdom of diverse traditions, Attensity calls on us to come together to defeat the greedy dehumanizing forces of brute instrumentalization—and re-enchant the world.

Praise

“A stirring battle cry on behalf of our shared humanity against the forces that seek to diminish and degrade it. Downright invigorating. Just what the moment calls for.”—Chris Hayes, author of The Sirens’ Call

“Attensity! is about how to reclaim one of our most powerful and valuable qualities—our attention—through a path back to the human things that matter: community, care, imagination, and art.”—Nathan Heller, staff writer, The New Yorker

“With a lively, even joyful blend of philosophical seriousness and practical imagination, it invites us to see attention not as a private asset to be hoarded but as a shared capacity to be cultivated and protected.”—Kwame Anthony Appiah, author of Cosmopolitanism

“Attensity! is a thrilling declaration of independence from tech’s tyranny over our human spirits. We feel the human and humane surge to renewed life through its call to each of us to reclaim ownership of our own attention.”—Danielle Allen, author of Our Declaration: A Reading of the Declaration of Independence in Defense of Equality

“It is not always that you come across a book that changes how you see the world. Attensity! is an extraordinary book—every chapter has revelations that will make you stop and reconsider how you are living your life and reclaim the life that we have been given.”—Tim Wu, author of The Age of Extraction and The Attention Merchants

“Attensity! is an unprecedented, impassioned intervention in one of the urgent crises of the twenty-first century.”—Jonathan Crary, author of Scorched Earth

“An illuminating and liberating read.”—Rob Nixon, author of Slow Violence and the Environmentalism of the Poor

“This is an ambitious text that will demand much of all of us readers beyond the page. It is asking vital questions about the potential of rewiring our lives in a time of growing crisis, where avalanches of information and access threaten the present and future of care, of close attention.”—Hanif Abdurraqib, author of There’s Always This Year

“Pay attention: If you are human, you must read this book. Also, please note that the term ‘attention’ has been colonized and made to mean the opposite of what it used to. According to AI people, it now means clearing out context to make less work for pattern-finding algorithms. Don’t let algorithms clear YOU out.”—Jaron Lanier, author of You Are Not a Gadget

“An essential call to arms to fight back against the fracking of our minds—and an indispensable guide to reclaiming the human spirit.”—Tristan Harris, co-founder of the Center for Humane Technology

“Luminous . . . Attensity! is not just a book to be read—it’s a call to be answered, a vision to be embraced, a future to be built.”—James Williams, author of Stand Out of Our Light

Author

© Leo Burnett
The Friends of Attention is a collective of activists, artists, and thinkers. Three editors and long-standing "Friends" helped Attensity! take shape: D. Graham Burnett is the Henry Charles Lea Professor of history of science at Princeton University. Alyssa Loh, a filmmaker, co-directed the short film “Twelve Theses on Attention.” Peter Schmidt is the Program Director of the Strother School of Radical Attention. View titles by The Friends of Attention

Media

What's Attensity! about?

Additional Materials

Classroom Activities for Attensity!

Classroom activities supplement discussion and traditional lessons with group projects and creative tasks. Can be used in pre-existing units and lessons, or as stand-alone.

(Please note: the guide displayed here is the most recently uploaded version; while unlikely, any page citation discrepancies between the guide and book is likely due to pagination differences between a book’s different formats.)

Read More

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