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The 21 Success Secrets of Self-Made Millionaires

How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible

Hardcover
$19.95 US
5.75"W x 8.75"H x 0.43"D   | 9 oz | 30 per carton
On sale Nov 13, 2000 | 96 Pages | 978-1-58376-205-9
Do you ever hear about a self-made millionaire in the news and wonder: how did they achieve it? In this book, Brian Tracy walks you through the hidden secrets of what makes self-made millionaires, and shows how anyone, no matter where they are in life at this moment, can become a millionaire.
 
The advice in this book is based on Brian Tracy's twenty-five years of research, teaching, and personal experience on the subject of self-made millionaires. Tracy himself used these ideas to rise from humble beginnings to become a millionaire. And Tracy has discovered that all successful people practice these 21 success secrets, whether they're consciously aware of it or not. In The 21 Success Secrets of Self-Made Millionaires Tracy not only identifies and defines each success secret, but also reveals its source and foundation, illustrates how it functions in the world, and shows how to apply it in life and work through specific steps and practical exercises that everyone can use.
 
Easy to read, easy to understand, and easy to apply, this book shows how anyone can cultivate the habits and behaviors that will enable them to achieve not just financial independence, but success in any area of life. Because, as Tracy writes, "The most important part of achieving great success is not the money. It is the kind of person you have to become to earn that money and hold onto it."
Brian Tracy is one of America’s leading authorities on the development of human potential and personal effectiveness. He is a dynamic and inspiring speaker, who addresses more than 250,000 people each year on the subjects of personal and professional success, including the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and The Million Dollar Round Table. Prior to founding his own firm, Brian Tracy International, he had successful careers in sales and marketing, investments, real estate development, distribution, and management consulting. Tracy is the author of the bestselling books The 100 Absolutely Unbreakable Laws of Business Success and Maximum Achievement, as well as numerous bestselling audiocassette programs, including The Psychology of Achievement and How to Start and Succeed in Your Own Business.
The Law of Cause
and Effect

What you are about to learn can change your life. These ideas, insights, and strategies have been the springboards to financial success for millions of men and women, young and old, rich and poor. These principles are simple, effective, and fairly easy to apply. They have been tested and proven over and over again, and they will work for you if you will take them and apply them in your own life.

We are living at the greatest time in all of human history. More people are becoming wealthy today, starting from nothing, than ever before imagined. There are more than seven million millionaires in America, most of them self-made, and the number is growing by 15 to 20 percent each year. We even have self-made ten millionaires, hundred millionaires, and more than two hundred billionaires. We have never seen this type of rapid wealth creation in all of human history.

Here’s the best news of all. Virtually everyone starts with nothing. More than 90 percent of all financially successful people today started off broke or nearly broke. The average self-made millionaire has been bankrupt or nearly bankrupt 3.2 times. Most wealthy people failed many times before they finally found the right opportunity that they were able to leverage into financial success. And what hundreds of thousands and millions of other people have done, you can do as well.

2

The iron law of human destiny is the Law of Cause and Effect. This law is simple yet very powerful. It says that there is a specific effect for every cause. For every action, there is a reaction. This law says that success is not an accident. Financial success is the result of doing certain, specific things over and over again until you achieve the financial independence that you desire.

Nature is neutral. The natural world, the marketplace, or our society does not care who you are or what you are. The Law of Cause and Effect says that if you do what other successful people do, you will eventually get the results that other successful people get.

And if you don’t, you won’t. This law says that when you learn the success secrets of self-made millionaires and apply them in your own life, you will experience results and rewards far beyond anything you have accomplished up until now.

Here is an important point for you to remember. Nobody is better than you and nobody is smarter than you. Let me repeat that. Nobody is better than you and nobody is smarter than you. Get those thoughts out of your mind. One of the primary reasons for selling yourself short, for underachievement and lack of financial success, is the conviction that people who are doing better than you are better than you. This is simply not the case.

The fact is that most self-made millionaires are ordinary people with average educations working at average jobs and living in average neighborhoods in average houses driving average cars. But they have found out what other financially successful people do and they have done those same things over and over again until they achieved the same results. It is no miracle and it is no accident. And when you think the same thoughts and do the same things that self-made millionaires do, you will begin to get the same results and benefits they do. It is simply a matter of cause and effect.

There are 21 success secrets of self-made millionaires. Each of these is indispensable to your becoming financially independent. The failure to apply any one of these principles can, by itself, undermine and even destroy your chances for health, happiness, and great prosperity.

The good news is that you can learn every one of these principles by practice and repetition, over and over again, until they become as natural to you as breathing in and breathing out. Just as you learned to ride a bicycle or drive a car, you can learn the success secrets of self-made millionaires and apply them in your life. And there are no limits except the limits you place on yourself by your own thinking. Now, let us begin.
Preface
Introduction: The Law of Cause and Effect
Success Secrets
1 Dream Big Dreams
2 Develop a Clear Sense of Direction
3 See Yourself as Self-Employed
4 Do What You Love to Do
5 Commit to Excellence
6 Work Longer and Harder
7 Dedicate Yourself to Lifelong Learning
8 Pay Yourself First
9 Learn Every Detail of Your Business
10 Dedicate Yourself to Serving Others
11 Be Absolutely Honest with Yourself and Others
12 Determine Your Highest Priorities and Concentrate on Them Single-Mindedly
13 Develop a Reputation for Speed and Dependability
14 Be Prepared to Climb from Peak to Peak
15 Practice Self-Discipline in All Things
16 Unlock Your Inborn Creativity
17 Get around the Right People
18 Take Excellent Care of Your Physical Health
19 Be Decisive and Action Oriented
20 Never Allow Failure to Be an Option
21 Pass the “Persistence Test”
Conclusion: Success Is Predictable
About the Author
Index
The Millionaire-Maker Seminar
Brian Tracy, Speaker, Trainer, Seminar Leader
Brian Tracy Audio Learning Programs

About

Do you ever hear about a self-made millionaire in the news and wonder: how did they achieve it? In this book, Brian Tracy walks you through the hidden secrets of what makes self-made millionaires, and shows how anyone, no matter where they are in life at this moment, can become a millionaire.
 
The advice in this book is based on Brian Tracy's twenty-five years of research, teaching, and personal experience on the subject of self-made millionaires. Tracy himself used these ideas to rise from humble beginnings to become a millionaire. And Tracy has discovered that all successful people practice these 21 success secrets, whether they're consciously aware of it or not. In The 21 Success Secrets of Self-Made Millionaires Tracy not only identifies and defines each success secret, but also reveals its source and foundation, illustrates how it functions in the world, and shows how to apply it in life and work through specific steps and practical exercises that everyone can use.
 
Easy to read, easy to understand, and easy to apply, this book shows how anyone can cultivate the habits and behaviors that will enable them to achieve not just financial independence, but success in any area of life. Because, as Tracy writes, "The most important part of achieving great success is not the money. It is the kind of person you have to become to earn that money and hold onto it."

Author

Brian Tracy is one of America’s leading authorities on the development of human potential and personal effectiveness. He is a dynamic and inspiring speaker, who addresses more than 250,000 people each year on the subjects of personal and professional success, including the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and The Million Dollar Round Table. Prior to founding his own firm, Brian Tracy International, he had successful careers in sales and marketing, investments, real estate development, distribution, and management consulting. Tracy is the author of the bestselling books The 100 Absolutely Unbreakable Laws of Business Success and Maximum Achievement, as well as numerous bestselling audiocassette programs, including The Psychology of Achievement and How to Start and Succeed in Your Own Business.

Excerpt

The Law of Cause
and Effect

What you are about to learn can change your life. These ideas, insights, and strategies have been the springboards to financial success for millions of men and women, young and old, rich and poor. These principles are simple, effective, and fairly easy to apply. They have been tested and proven over and over again, and they will work for you if you will take them and apply them in your own life.

We are living at the greatest time in all of human history. More people are becoming wealthy today, starting from nothing, than ever before imagined. There are more than seven million millionaires in America, most of them self-made, and the number is growing by 15 to 20 percent each year. We even have self-made ten millionaires, hundred millionaires, and more than two hundred billionaires. We have never seen this type of rapid wealth creation in all of human history.

Here’s the best news of all. Virtually everyone starts with nothing. More than 90 percent of all financially successful people today started off broke or nearly broke. The average self-made millionaire has been bankrupt or nearly bankrupt 3.2 times. Most wealthy people failed many times before they finally found the right opportunity that they were able to leverage into financial success. And what hundreds of thousands and millions of other people have done, you can do as well.

2

The iron law of human destiny is the Law of Cause and Effect. This law is simple yet very powerful. It says that there is a specific effect for every cause. For every action, there is a reaction. This law says that success is not an accident. Financial success is the result of doing certain, specific things over and over again until you achieve the financial independence that you desire.

Nature is neutral. The natural world, the marketplace, or our society does not care who you are or what you are. The Law of Cause and Effect says that if you do what other successful people do, you will eventually get the results that other successful people get.

And if you don’t, you won’t. This law says that when you learn the success secrets of self-made millionaires and apply them in your own life, you will experience results and rewards far beyond anything you have accomplished up until now.

Here is an important point for you to remember. Nobody is better than you and nobody is smarter than you. Let me repeat that. Nobody is better than you and nobody is smarter than you. Get those thoughts out of your mind. One of the primary reasons for selling yourself short, for underachievement and lack of financial success, is the conviction that people who are doing better than you are better than you. This is simply not the case.

The fact is that most self-made millionaires are ordinary people with average educations working at average jobs and living in average neighborhoods in average houses driving average cars. But they have found out what other financially successful people do and they have done those same things over and over again until they achieved the same results. It is no miracle and it is no accident. And when you think the same thoughts and do the same things that self-made millionaires do, you will begin to get the same results and benefits they do. It is simply a matter of cause and effect.

There are 21 success secrets of self-made millionaires. Each of these is indispensable to your becoming financially independent. The failure to apply any one of these principles can, by itself, undermine and even destroy your chances for health, happiness, and great prosperity.

The good news is that you can learn every one of these principles by practice and repetition, over and over again, until they become as natural to you as breathing in and breathing out. Just as you learned to ride a bicycle or drive a car, you can learn the success secrets of self-made millionaires and apply them in your life. And there are no limits except the limits you place on yourself by your own thinking. Now, let us begin.

Table of Contents

Preface
Introduction: The Law of Cause and Effect
Success Secrets
1 Dream Big Dreams
2 Develop a Clear Sense of Direction
3 See Yourself as Self-Employed
4 Do What You Love to Do
5 Commit to Excellence
6 Work Longer and Harder
7 Dedicate Yourself to Lifelong Learning
8 Pay Yourself First
9 Learn Every Detail of Your Business
10 Dedicate Yourself to Serving Others
11 Be Absolutely Honest with Yourself and Others
12 Determine Your Highest Priorities and Concentrate on Them Single-Mindedly
13 Develop a Reputation for Speed and Dependability
14 Be Prepared to Climb from Peak to Peak
15 Practice Self-Discipline in All Things
16 Unlock Your Inborn Creativity
17 Get around the Right People
18 Take Excellent Care of Your Physical Health
19 Be Decisive and Action Oriented
20 Never Allow Failure to Be an Option
21 Pass the “Persistence Test”
Conclusion: Success Is Predictable
About the Author
Index
The Millionaire-Maker Seminar
Brian Tracy, Speaker, Trainer, Seminar Leader
Brian Tracy Audio Learning Programs