Barber Victor Fontanez turned a pair of clippers and a garage into a stage that would touch millions. Now he shows readers that greatness doesn’t require a spotlight—it just needs to be rooted in something deeper than yourself.
Victor Fontanez (aka "VicBlends")—celebrity barber, entrepreneur, and cultural connector—is known for his viral videos offering free haircuts and deep conversation to strangers. Now, in The Art of Being Planted, Fontanez welcomes readers into his chair and into his life. Through raw stories and lessons learned from a small town to the world stage, he shares his philosophy and offers inspiration to help you turn any seemingly-ordinary career into a life of lasting purpose.
With the same humility and charisma that built his loyal following, Vic invites readers to embrace mindsets of resilience, clarity, and drive. Each of his principles around ordinary work come alive through the defining moments of his journey—finding mentors who lit the way, building a platform against the odds, confronting the mental health battles that tested his strength, and countless others. At every turn, he insists on the power of discipline, faith, accountability, and imagination—and the truth that it’s what you do that matters, no matter where you start.
More than a blueprint for success, The Art of Being Planted is a call to become someone who can’t be shaken. It’s for anyone who’s ever reached for a dream, questioned their purpose, or looked for their next move. Ultimately, Fontanez shows us that a purposeful career isn’t something you find, it’s something you grow.
Victor Fontanez is a motivational speaker, entrepreneur, and barber whose viral conversations have inspired millions. He began cutting hair in his brother’s garage in high school, turning a side hustle into a platform for purpose-driven storytelling. His podcast, Deep Cut With VicBlends, has featured guests like President Obama, Tom Brady, Jay Shetty, Lil Baby, and more. Vic has been profiled in GQ, Men's Health, Sports Illustrated, and on NBC. He's also launched the first licensed barber school in history for inmates in California to help incarcerated people build new futures.
View titles by Victor Fontanez
Barber Victor Fontanez turned a pair of clippers and a garage into a stage that would touch millions. Now he shows readers that greatness doesn’t require a spotlight—it just needs to be rooted in something deeper than yourself.
Victor Fontanez (aka "VicBlends")—celebrity barber, entrepreneur, and cultural connector—is known for his viral videos offering free haircuts and deep conversation to strangers. Now, in The Art of Being Planted, Fontanez welcomes readers into his chair and into his life. Through raw stories and lessons learned from a small town to the world stage, he shares his philosophy and offers inspiration to help you turn any seemingly-ordinary career into a life of lasting purpose.
With the same humility and charisma that built his loyal following, Vic invites readers to embrace mindsets of resilience, clarity, and drive. Each of his principles around ordinary work come alive through the defining moments of his journey—finding mentors who lit the way, building a platform against the odds, confronting the mental health battles that tested his strength, and countless others. At every turn, he insists on the power of discipline, faith, accountability, and imagination—and the truth that it’s what you do that matters, no matter where you start.
More than a blueprint for success, The Art of Being Planted is a call to become someone who can’t be shaken. It’s for anyone who’s ever reached for a dream, questioned their purpose, or looked for their next move. Ultimately, Fontanez shows us that a purposeful career isn’t something you find, it’s something you grow.
Author
Victor Fontanez is a motivational speaker, entrepreneur, and barber whose viral conversations have inspired millions. He began cutting hair in his brother’s garage in high school, turning a side hustle into a platform for purpose-driven storytelling. His podcast, Deep Cut With VicBlends, has featured guests like President Obama, Tom Brady, Jay Shetty, Lil Baby, and more. Vic has been profiled in GQ, Men's Health, Sports Illustrated, and on NBC. He's also launched the first licensed barber school in history for inmates in California to help incarcerated people build new futures.
View titles by Victor Fontanez
