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Rich AF

The Winning Money Mindset That Will Change Your Life

Author Vivian Tu
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Hardcover
$29.00 US
6.24"W x 9.27"H x 1.12"D   | 18 oz | 12 per carton
On sale Dec 26, 2023 | 336 Pages | 978-0-593-71491-1
From TikTok star and Your (favorite) Rich BFF Vivian Tu, the definitive book on personal finance for a new generation

When Vivian Tu started working on Wall Street fresh from undergrad, all she knew was that she was making more money than she had ever seen in her life. But it wasn’t until she found a mentor of her own on the trading floor that she began to understand what wealthy people knew intuitively—the secrets to beating the proverbial financial game that has, for too long, been male, pale, and stale.

Building on the lessons she learned on Wall Street about money and the markets, Vivian now offers her best personal finance tips and tricks to readers of all ages and demographics, so that anyone can get rich, whether you grew up knowing the rules to the game or not. Vivian will be your mentor, dispensing fresh, no-BS advice on how to think like a rich person and create smart money habits. Throughout the pages of Rich AF, Vivian will break down her best recommendations to help you:
  • Maximize your earnings to get more out of your 9-to-5
  • Understand the differences between savings accounts, and where you should keep your money
  • Identify the tax strategies and (legal) loopholes you need to retire in style
  • Overcome investing fears to secure wealth for generations
And much more!

Rich AF will equip readers with the tools and knowledge to not only understand the financial landscape, but to build a financial strategy of their own. And with Your Rich BFF at your side, you’ll be able to start your financial journey already in an affluent mindset, making the most of your money and growing your wealth for years to come.
“I wish this book existed when I was coming up and making money for the first time, because Vivian shows us how to make our finances WORK for us! So proud to see my fellow Asian girly teach us all how to be Rich AF!”
- Bretman Rock, social media phenomenon and bestselling author

“I can't get enough of ‘Your Rich BFF’ on social media. Vivian's book, Rich AF, is as smart, funny, and forthright as her videos, but there are more of her stories to enjoy as she imparts valuable lessons and breaks down complicated financial concepts in a way that will keep you chuckling as you read.”
- Lisa Ling, award-winning journalist and CBS News reporter

“If you’ve ever felt like the world of finance wasn’t for you, Vivian will show you that no matter who you are, it’s never too late to pull up your seat at the table. Rich AF proves that finance is for everyone!”
- Karamo Brown, author, actor, and Queer Eye culture expert

“In Rich AF, Vivian’s passion for financial literacy and desire to help others shines through. This is an excellent roadmap for those who want to learn how to make the most of their money.”
- Alexa von Tobel, CFP®, author of Financially Forward and founder of Inspired Capital

"A spry crash course for how young people can build wealth."
-Publishers Weekly

"This book will appeal to everyone who deals with money, especially younger readers who are starting their career journeys and looking to build financial strategies of their own."
-Booklist
© Heidi Gutman
Vivian Tu began her career as a J.P. Morgan Equities Trader, where she traded Industrials, Materials, and Energy stocks, as well as Event Driven Special Situations via the Risk Arbitrage team. She then pivoted to become a BuzzFeed Strategy Sales Partner, helping brands execute multi-channel marketing campaigns. She made her first $1M by 27 and is the CEO & Founder of Your Rich BFF Media LLC. She lives in the heart of New York City and is likely chowing down on Scarr’s pizza in the Lower East Side or running (read: briskly walking) down the West Side Highway. View titles by Vivian Tu

About

From TikTok star and Your (favorite) Rich BFF Vivian Tu, the definitive book on personal finance for a new generation

When Vivian Tu started working on Wall Street fresh from undergrad, all she knew was that she was making more money than she had ever seen in her life. But it wasn’t until she found a mentor of her own on the trading floor that she began to understand what wealthy people knew intuitively—the secrets to beating the proverbial financial game that has, for too long, been male, pale, and stale.

Building on the lessons she learned on Wall Street about money and the markets, Vivian now offers her best personal finance tips and tricks to readers of all ages and demographics, so that anyone can get rich, whether you grew up knowing the rules to the game or not. Vivian will be your mentor, dispensing fresh, no-BS advice on how to think like a rich person and create smart money habits. Throughout the pages of Rich AF, Vivian will break down her best recommendations to help you:
  • Maximize your earnings to get more out of your 9-to-5
  • Understand the differences between savings accounts, and where you should keep your money
  • Identify the tax strategies and (legal) loopholes you need to retire in style
  • Overcome investing fears to secure wealth for generations
And much more!

Rich AF will equip readers with the tools and knowledge to not only understand the financial landscape, but to build a financial strategy of their own. And with Your Rich BFF at your side, you’ll be able to start your financial journey already in an affluent mindset, making the most of your money and growing your wealth for years to come.

Praise

“I wish this book existed when I was coming up and making money for the first time, because Vivian shows us how to make our finances WORK for us! So proud to see my fellow Asian girly teach us all how to be Rich AF!”
- Bretman Rock, social media phenomenon and bestselling author

“I can't get enough of ‘Your Rich BFF’ on social media. Vivian's book, Rich AF, is as smart, funny, and forthright as her videos, but there are more of her stories to enjoy as she imparts valuable lessons and breaks down complicated financial concepts in a way that will keep you chuckling as you read.”
- Lisa Ling, award-winning journalist and CBS News reporter

“If you’ve ever felt like the world of finance wasn’t for you, Vivian will show you that no matter who you are, it’s never too late to pull up your seat at the table. Rich AF proves that finance is for everyone!”
- Karamo Brown, author, actor, and Queer Eye culture expert

“In Rich AF, Vivian’s passion for financial literacy and desire to help others shines through. This is an excellent roadmap for those who want to learn how to make the most of their money.”
- Alexa von Tobel, CFP®, author of Financially Forward and founder of Inspired Capital

"A spry crash course for how young people can build wealth."
-Publishers Weekly

"This book will appeal to everyone who deals with money, especially younger readers who are starting their career journeys and looking to build financial strategies of their own."
-Booklist

Author

© Heidi Gutman
Vivian Tu began her career as a J.P. Morgan Equities Trader, where she traded Industrials, Materials, and Energy stocks, as well as Event Driven Special Situations via the Risk Arbitrage team. She then pivoted to become a BuzzFeed Strategy Sales Partner, helping brands execute multi-channel marketing campaigns. She made her first $1M by 27 and is the CEO & Founder of Your Rich BFF Media LLC. She lives in the heart of New York City and is likely chowing down on Scarr’s pizza in the Lower East Side or running (read: briskly walking) down the West Side Highway. View titles by Vivian Tu

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