Ever dreamed about retiring at 22? If so, you’re not alone—despite being young, it’s a thought Gen Z is all too familiar with. Born into a fast-paced world of constant information overload, Gen Z grew up in a digital age buried in burnout from constantly being plugged in. Looking for a moment of solace, many are turning to older generations for inspiration on how to unplug. Enter “Granny Core:” a cozy trend where young people channel their inner grandma by picking up old-school, analog hobbies like knitting, crocheting, sewing, coloring and other portable DIYs to escape the “pins and needles” of modern life, one stitch at a time!
While cozy aesthetics like “Coquette” and “Cottagecore” have previously captured Gen Z’s hearts with their soft bows and warm colors, Granny Core takes it a step further. Stemming from the need for a digital detox, this hobby-based trend isn’t just about looks—it’s about using the rhythmic, repetitive motions of crafting as a form of meditation and self-care. Beyond mindfulness, there’s a sense of accomplishment in creating something tangible, whether it’s a fluffy knit sweater or an adorable felt trinket. The finished piece stands as a reminder of the value of creative effort, skill development, and most importantly, the ability to step away from the screen and into the seam!
Get in on the Granny Core trend and engage Gen Z shoppers through cute, crafty titles with eye-catching packages that instantly brighten up store displays! Adorable picks like the Mini Amigurumi Animal Kit tap into the crochet keychain trend and pair seamlessly with tote bags, yarn bundles, or bag charms. For a cozy, nostalgic touch, The Granny Square Flowers Card Deck highlights the heart of the Granny Core trend—an on-the-go craft that adds both warmth and texture to any setup. And don’t overlook Trinkets, a title that fits right into Gen Z’s obsession with miniature food replicas and blind-box collectibles, making it an ideal impulse purchase near stationery and gift sections. Explore these essential Granny Core titles to spark creativity and connect with your Gen Z customers!
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