Inspired by the message from Dr. Seuss’s classic HOW THE GRINCH STOLE CHRISTMAS!, “Grinch-mas” is a time of year that encourages kids and adults alike to read the book and do simple good deeds to “grow their hearts three sizes,” just as the Grinch does at the end of the story.
During this festive time, communities, families, children, and Dr. Seuss fans across the country will have the opportunity to participate in Grinch-mas events at local bookstores, complete with reading activities and holiday cheer. Visit seussville.com/growyourheart for event information and exclusive activities. Follow along and spread the word with #GrowYourHeart.
Random House Children’s Books is supporting the fifth year of the Grinch-mas #GrowYourHeart program with a major national marketing and publicity campaign, including participation from retailers nationwide and educator outreach to schools and libraries across the country. New in 2017 is a pop-up shop at The Turnstyle underneath Columbus Circle. Stop by to see appearances from the Grinch and participate in good deeds every Thursday now through December 21st. Share your own good deeds and help #GrowYourHeart this holiday season!