Welcome to the whimsical world of Mofusand!
Mofusand are charming cats who love playing dress-up, going on sweet adventures, and living a daily cozy, relaxing life. In Japanese, ‘mofu’ comes from the onomatopoeia ‘mofu-mofu’ for something soft and fluffy, and ‘-sand’ comes from sandwich—so, put together, Mofusand is a fluffy sandwich!
These adorable kitties were created by Japanese artist Juno, whose kawaii illustrations, mini-comics, and short animations exploding in online popularity in Japan and Singapore; Mofusand has collaborated with international brands such as Starbucks and KFC. Now, SpiralCute—the character management company behind other kawaii icons like Chiikawa—are bringing Mofusand to the US with toy, fashion, and stationary merchandise. SpiralCute has partnered with Penguin Random House to create a series of super-cute activity books featuring Mofusand, including a cookbook, coloring book, and journal—with more to come in 2027 and beyond!
With irresistible charm and heartwarming sweetness, Mofusand books appeal to people of all ages but are especially beloved by cat owners and kawaii fans.
The world of Mofusand offers a soft, welcoming escape for those seeking an escape from the screen with analog hobbies. For retailers looking to get into the rising popularity of kawaii Japanese mascot characters, and join the wave of Mofusand fandom, these Mofusand activity books are worth stocking up on.
If you’re as curious as these kitties, why not take a break and make some coffee jelly with the Mofusand Cat Café Cookbook, then curl up with your treat for a relaxing evening coloring with Mofusand: An Official Coloring Book?
Download Free Sample Recipe from the Mofusand Cat Café Cookbook
Download Free Sample Coloring Pages from the Official Mofusand Coloring Book
